Lexus is a luxury car brand that is used by Toyota in North America, the center East, Europe, Australia, Asia and supplementary Zealand later Lexus was first introduced in 1989 in the united States, and now a brand taking into account the biggest luxury car sales from Japan. later the Lexus sold in 70 countries just about the world starting in 2006 and headquartered the Lexus was in Toyota, Aichi, Japan.
The Lexus project started in 1983 from a team consisting of the best engineers of Toyota Motor Corporation and continue to dwell on to create sedans that can emphasis the world's best sedan and produces the Lexus LS 400 was introduced in the North American International Auto bill in 1989. Lexus is inspired by the attainment of the Toyota Supra and Toyota Cressida that both rear wheel steer cars taking into account the engine high-performance M.
Lexus to compete taking into account Germany's normal luxury brands such as Audi, BMW, Jaguar, and Mercedes-Benz. back the year 2000 the 90s Lexus began expanding into global markets exceeding the united States and the Lexus was introduced to Japan in the year 2005. later followed globally in the next year.
One supplementary factor that increasingly create Toyota is avid in launching a luxury car brand this are the launch of the Acura brand by Honda in 1986 and a year forward-looking substitute Japan manufacturers such as Nissan, which plans to launch a car brand in general such as the Infiniti has finally realized taking into account the advent of the Infiniti Q45 in 1990, later Mazda is also avid in creating supplementary brands taking into account the publicize Amati, but exceeding become old this plot was eventually canceled.
After a long development process involving 60 designers, 24 engineering teams, 1.400 2.300 engineers, technicians, 220 supplementary workers, and the 450 prototypes, as without difficulty as allowance the project approximately 1 billion us dollars, eventually LS 400 was launched taking into account a V8 engine gasoline 4000cc, rear wheel drive
In the year 2000 the Lexus introduced an entry-level sedan that is IS 300 and the year 2001 Lexus launched its first SC 430 convertible description of the car, and later the third generation Lexus LS, LS 430. A mid-size GX 470 SUV launched 2002, followed by the second generation RX 330 years 2003. The taking into account year, Lexus has already doubled the sales of two million units in the united States.
Lexus Unveils luxury SUV car more of a hybrid-engined named the Lexus RX 400h. This car uses the Lexus Hybrid steer system, which will attach a gasoline engine taking into account an electric engine to buildup knack and efficiency, as without difficulty as lowering exhaust emissions.
Lexus has officially not speaking from Toyota in terms of designing, engineering, training, and car Assembly in 2005. This causes the Lexus also launched in her original Japan and supplementary countries than the Lexus cars of the next generation is also meant to be marketed just about the world.
Lexus sales are enormously diverse depending upon the sales area as in the united States, individual-owned and dealer network not owned by Lexus themselves. By contrast in Japan, all the existing 143 dealers Lexus is owned and operated by Lexus itself and in some countries there are already third party indeed served as a regional distributor for example in the united Arab Emirates, Lexus sales are handled by Al-Futtaim Motors LLC, and in Costa Rica, Lexus vehicles sold by Purdy Motors S.A.